Product & data
My professional focus spans product management, AI and data products. My work spans strategy and roadmaps, marketing analytics, data collection and tagging, attribution and omnichannel personalisation.
Explore product & data02 / CAREER
Working Hard,
Hardly working?
I’m a product manager working across AI and data products, marketing technology and advertising technology.
I work at the intersection of product, data and marketing: turning questions into roadmaps, experiments and tools that teams can use. I am a subject matter expert in data collection, specialising in tracking and tagging. I work with APIs, CAIPs, Google Analytics 4 (GA4), Adobe Analytics and Google tags. My broader focus includes marketing analytics, attribution and omnichannel personalisation.
THE PROFESSIONAL JOURNEY
My employment background
COLLABORATION & TECHNOLOGY
Organisations and platforms I’ve worked with
Through my roles with the companies above, I’ve worked with organisations and platforms across advertising, analytics, data and AI. These connections form part of my professional experience during those roles.
Experimentation & collaboration
I bring engineering, analytics and business stakeholders together around the problem we need to solve. A/B testing and experimentation help turn assumptions into evidence and inform product decisions.
Explore experimentation & collaborationAI & workflow automation
I build reusable AI agents and support generative AI adoption and workflow automation, with attention to controls and data governance.
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